Advertising and Promotion Evaluating Arguments Essay Example for Free

Advertising and Promotion Evaluating Arguments Essay Emotional Argument 1- What if advertising does not exist? How a company wants to promote their products and services? 2- How mass media of advertising can promote a company’s products and services to potential customers. Ethical Argument 1- Leo Burnett, an advertising executive and the founder of Leo Burnett Worldwide Company said â€Å"Good advertising does not just circulate information. It penetrates the public mind with desires and belief.† 2- Robert Smith, an expert in advertising said, â€Å"Brand to consumer relevance† refer to situations where the advertised brand of a product or services is of personal interest to consumers. 3- Grant McCracken said advertisers must try to match the product or company’s image, the characteristics of the target market and the personality of the celebrities. Logical Arguments 1- A good advertising can attempt to persuade potential customers to purchase of a product. 2- A company cannot make dream to be a well known brand until they invests in their promotional activities for which costumer market have been dominating through advertisements. 3- Advertising is an important promotional tool for building company or brand as it is an effective way to provide customers with information and to influence their perception. See more: Social process essay What I found more persuasive Advertising is an effective way to promote a company’s product and service to potential costumer. Advertising is also a promotional tool for building company or brand as it is an effective way to provide customers with information and to influence their perceptions. This book is about the advertising and promoting of an integrated marketing communications perspective. The author gives lots of information of how advertising can be use by a company to promote their product. The author also states the definition, statistic and the development of advertising. The book is very interesting to read because the author used lots of color to divided every topics and give good examples. This book has a lot of photos for audiences to understand more what the author tried to say. I recommended the audiences to get more information about advertising from this book.

Visual Perception Essay -- Biology Essays Research Papers

Visual Perception Any one given experience an organism perceives must incorporate several sensory systems, that involves numerous number of organs , that further more are comprised of millions upon millions of firing cells. Perception is not a direct mirroring of stimulus, but a complex chaotic patterns dependent on the simultaneously activity of neurons. This essay deals primarily with neurons from the optical sensory system. The outer ridge of the brain, known as the cerebral cortex begins the analysis of sensory messages. (1) Nevertheless, visual perception is possibly more widespread than one area of the cerebral cortex and like ly over various subcortical structures and number of different systems as well. (2) One of the many ways for the "perception process" to begin, is vision. Vision is dependent on the interaction between light input and the eye. The visual input is seen through lens that takes different light outside, refract and bend into points of light that focus on specific places on the retina. This light-sensitive tissue that lines the back of the eye consists of interconnected neurons. The three diff erent types are receptor cells, bipolar cells and ganglian cells. When photoreceptors are stimulated, they change in structure of photopigments in the receptors and transduce light input into neural activity. (2) Electrical stimulus trave ls down the axon of bipolar cells to the ganglian cells. The ganglian cells are activated through nerve impulses or action potentials and travel down the optic nerve. This activity conducts along the optic nerve to the geniculate nucleus that then travels to the mid- brain. (2) Finally the firing neurons activity travels to the cortex at the back of the brain, known as the stria... ...ic methods are more reasonable than linear, straightforward procedures. Is it reasonable that all of what one perceives is dependent exclusively on a specific set of procedures, rather than the interaction of cells, organs and systems? The former process seems to be improbable, while the latter process proves to be a chaotic, massive and cooperative. It was alluded to in class that one does not need the formulized "picture" or the visual perception. Nonetheless, I think that this added perplexity is a necessity. The visual perception of the "picture" encourages our understanding of ourselves as we ll as our surroundings. Internet Sources: http://sulcus.berkeley.edu/FLM/MS/Physio.Percept.html Ratlif f, Floyd. "Contour and Contrast," Scientific American, June 1972, pp. 91-101 Crutchfield, James. "Chaos," Scientific American, December 1986, pp. 46-57

By Motivating people highest degree of involvement can be achieved Essay

Introduction Why do people do the things they do? How can I get people to do what ought to be done? How can I motivate people to opt for safety measures? What are they going to think about these measures? How can we change the attitude of people towards safety? Questions along these lines are amongst those that management has to be ready when it comes to changing the behavior of people towards safety. These challenges faced by the management can be overcome by the number of strategies adapted. There are two ways in which the workers can be motivated for safety of self, others and equipment (a) by rewarding them when the safety strategies are put into practice (b) and also best through by self-direction, self-control and disciplinary application. Text Indifferent Attitude Towards Safety We need to motivate workers towards safety so as to avoid and minimize accidents in the industry. The term accident can be defined as an event that results in unintended harm or damage it is a very unpleasant experience where losses can occur. In an industry it is usually a result of a contact with a source of energy (kinetic, chemical, electrical, radiation etc). In terms of damage, an accident could result in property damage such as fire, breakage, distortion etc. Why do these accidents occur there can be lot of reasons for that some of them are mentioned below: – Lack of Knowledge – The worker was not trained properly on a particular job, or he may not have had experience, skill to handle the job there was lack of orientation. The initial instructions given to him would not have been sufficient. Inadequate Leadership And/Or Supervision – His work was not supervised properly there was not adequate performance management and evaluation. The delegation of work was improper. There was no proper communication of policies, procedure and objectives. Inadequate communication of safety and health data. Communication Gap Between The Various Departments – All the departments are not co-operative and would not share their information with each other even if they need to work in close co-operation. Favoritism – There may be favoritism, which leads to demotion of some employees, which is highly de motivating and leads to indifferent attitude towards safety. Poor working conditions – In adequate lighting, lack of availability of safety devices and personal equipments, not a clean working environment, will not help employees to carry out work in the most safest manner. Here is when safety comes into picture it is defined as freedom from accidents or the condition of being safe from pain, injury or loss. It includes both preventing accidents and keeping losses to the minimum when accidents occur. Safety education and training is the only way we can prevent accidents and safeguard our employees the company from making huge looses due to accidents. Developing Safe Attitude For the development of safe attitude, there should be a high degree of participation by all employees and the management should be able to sustain their interest by providing them information about the various affects of an accident, consequences by the help of the following: * Posters – Should be located in places which are prone to accidents like near the equipments, corridors, areas where there are chemicals or big machineries to promote a theme or call attention to a problem, and changed at least monthly. * Handouts – Can be used in conjunction with monthly poster theme as reinforcement. Usually included in payroll envelope or can be mailed to the employee’s house. * In-House Newsletters – A separate section can be devoted to inform employees of current and future safety methods in a very informal way, messages by top management, achievement toward goals and ideas that worked. These are some items that will be of interest. * Suggestions – Employees should be encouraged to submit written ideas and suggestions. Providing a box where they can deposit these, gives them the feeling of having a direct line to management. * Group Safety Meetings – Are generally most effective when they involve top management, are planned to promote or train, and are of short duration (up to 1/2 hour). * Individual Safety Contacts – Usually performed by the employee’s supervisor on a scheduled basis, weekly to monthly, with one topic as the basis of discussion (5 to 15 minutes). * Safety Contests, Quizzes & Campaigns, etc. – These can be designed to reward individuals or groups. The best results are achieved when everyone is involved and many types of activities interface to promote the campaign or contest. Programs that show an interest from top management, through the supervisors, to the hourly employees, help to create the spirit of cooperation. Effective communication is a motivational tool. When top management knows and participates in the program, it communicates to all employees that safety is a company effort. Programs should be planned using a systematic approach aimed at the factors that are most influential to the affected employees. This will be much more effective than a hit-or-miss technique. Motivating For Safe Attitude When workers do not pay attention or are not interested (lack of proper attitude) managements answers are likely to be found in the realm of morale and motivation. The management knows that the employees have the know-how and are physically and mentally capable of doing the work correctly, conscientiously and safely – motivating these employees is a practical approach. So there to maintain interest, management has to see that the employees benefit directly. Interest will be aroused by activities that will appeal to them personally. However, everyone is not motivated by the same incentive. Therefore, activities that encompass several motivating factors will gain more overall participation. The key motivating factors are: Self -Preservation – Protection of oneself from harm or destruction is the most important motivational factors. The fear of injury can lead to safety and the management should sustain interest in this by highlighting the consequence of injury by videos, presentations, posters discussions and lectures. Personal and Material Gain – Monetary gain or getting a reward for their achievement appeals to a lot of people so the management should reward their achievements for outstanding safety performances. Like in a Oil Drilling Company if a particular rig does not have any accident for 1yr then all the employees of the rig get a certificate and a safety bonus. Loyalty – If a person is loyal towards the organization then he would have a greater interest in preventing the company from occurring losses. He would make it point to thoroughly understand the safety rules and implement it wherever possible because he feels the companies loss is his loss. Responsibility – The sense of responsibility of an employee will lead to active participation in safety measures. Like if a person would like to do a voluntary service by becoming a Loss Prevention team leader for a specific group so as to keep them updated with the latest in safety. Conformity – Fear of being different will be able to motivate a person to follow the policies, procedures of the safety measures. Violation of these methods would lead to serious consequence so therefore conformity would be a better choice and also prevent humiliation amongst other employees. Rivalry – Desire to compete in many people is a way of achieving things this can be used by management as an adequate tool of promoting safety measure by conducting contest on safety. Leadership – If a person has the traits of leadership then being a leader and training other people on safety issues could motivate him. Like giving presentations on using the different devices and equipments in the factories and this should be encouraged by the management by providing incentives to the leader. All these factors will help in achieving highest degree of involvement of the workers in the safety measure and help the organization to achieve its goal in a safest possible manner. Conclusion Safety has to be taken seriously in the industry. Now days industries are putting lot of emphasis on safety training and implementation as they know safety implementation and effectiveness is worth against the injury caused. If the behavior of the employees has to change for this the management has to change their attitude and motivate employees for taking up safety measure and using them. Although motivation is not a magic wand it takes knowledge, understanding, problem solving, empathy, interaction, patience and perseverance. But if used can work wonders.

Analysis of Gretel Ehrlichs About Men Free Essay Example, 1000 words

The essay About Men is a part of Gretel Ehrlich s book The Solace of Open Spaces where the writer describes her perception of Wyoming and understanding of its land and people (Hoy n. pag. ). That s why the perception of a cowboy s image is described in such a non-fictional way like a kind of metaphor or a sign that transfers a reader to some deeper interpretation of a cowboy, not as a profession, or some man from Marlboro s advertisement. Ehrlich s cowboy is a deeply perceptional character that possesses some crucially exceptional character traits that in some way characterize the kind of man that is considered to be an ideal. Thus the author describes the theme of conformity and rebellion in such way in order to emphasize the duality of man's nature and to reveal the universal truth of what men hide and what they actually demonstrate, which often are completely different things. What surprises us about the text s depiction of the theme is probably this universality of what the au thor describes, because there are different professions that could have been described instead of a cowboy in this essay. We will write a custom essay sample on Analysis of Gretel Ehrlich's About Men or any topic specifically for you Only $17.96 $11.86/page The way how Ehrlich describes it is very sensitive and imaginary so it almost reaches our intuitive perception of a cowboy s character and simultaneously transfers the perception on the men s general image. Thus the fact that the text is non-fiction benefits the sensual perception of the message that the author is trying to send to her reader. The point is that non-fiction texts are more apt to touch souls and influence those deep perceptional stimuli that activate people s imagination.